Library Notes for Political Science

Teaching resources, news, and links to keep McGill’s Political Scientists informed

Living Room Candidate

Posted by Megan on December 17, 2010

A fun diversion, found via Resource Shelf:

The Living Room Candidate, Presidential Campaign Commercials (1952-2008)

Quoted from the post:

The Living Room Candidate contains more than 400 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.

Search or browse commercials by year, type of commercial, and political issue (e.g., taxes, war, civil rights).

Each video includes a text transcript.

The site includes a number of resources for educators as well as a useful set of related links.


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